Mexico. Before an audience specialized in broadcasting in Mexico, Fabián Zamarrón and Jorge Chávez of Xperi Corporation offered the online conference "New audiences and greater income for their station through Smart Apps", in which the need to promote digital multiplatforms in the radio industry such as digital transmissions via HD Radio and of course the use of Smart Apps was highlighted.
As radio specialists and aware that currently broadcasters have the challenge of offering the right content through audio and metadata, to be available to the listener through multiplatforms, during the webinar the speakers mentioned that in All In Media (AIM) they have given themselves the task of making the best use of technology and promoting broadcasters to another level through Smart Apps that they have developed, with which they focus on:
Create experiences for listeners where the audience has the possibility to connect with their favorite radio station through all the content it offers. From a live streaming broadcast to access to podcasts, videos, news, special content and direct contact with its announcers.
In the framework of the conference, some of the most important functionalities offered by the Smart Apps created by AIM were mentioned, among which are:
• Display of the current song.
• Selection of multiple stations within the same App.
• Access to the website and social networks of the station without leaving the App.
• Ability to play YouTube videos.
• Ability to store and play podcast content for offline listening.
• Option to share news, stories, programming and song information on your social networks.
In addition to sending messages (SMS, WhatsApp or email) and / or calling the booth, as well as recording audios and sending them to the station.
For broadcasters, the Smart Apps designed by AIM offer the possibility of obtaining statistics of their audience, enriching their advertising through new digital formats, sending notifications to their listeners and reaching new audiences through IOS and Android smart devices, in addition to being compatible with the most popular Smart Speakers on the market.
"There are stations that offer conventional experiences such as an audio player, but at Xperi we are convinced that we must go further: get to know the audience and deliver the content that listeners are looking for, while providing broadcasters with cutting-edge technological tools that allow them to reach new audiences and generate additional sources of income," said Fabián Zamarrón, Senior Manager at Xperi Corporation for Mexico and Latin America.
