Latin America. As never before, technology is at the service of production needs, even if producers have not yet realized the capabilities of the new solutions available. TVU Networks works to advance with new creative proposals for production, so that the current situation gives way to new forms of content generation.
Rafael Castillo, VP for Europe and Latin America at TVU Networks, commented that multiple production opportunities have opened up, in which TVU solutions play a key role. "We have long been working with the Cloud, with Artificial Intelligence, with meta data, and more recently we have incorporated communication layers that make the work behind the production itself much more fluid. Now we are going for more, to contribute with producers to develop creative ideas, based on our value proposition".
Castillo refers to the possibilities of incorporating virtual audience in real time, of developing audience rooms, or fans for sports, or contest programs. "There is a world of possibilities. Many customers have approached us with novel ideas, and have realized that we have solutions that are perfectly suited to what they need now."
The world changed completely. "Previously, the Technology and Operations departments offered producers some technological solutions to improve. Now it is that producers require solutions that they find in the market. That's where we come in, and we are achieving very good synergy both with those producers and with their Technology departments," he concluded.
