Mexico. The audiovisual production company XR Tales based in Guadalajara, has recently installed a virtual production system based on InfinitySet of the company Brainstorm.
Thanks to this acquisition and the consequent optimization of its workflow, XR Tales becomes the first virtual production studio in Mexico and is positioned among the leading audiovisual production companies in Latin America.
XR Tales was formally born in 2018 as a virtual reality company specialized in the production of on-location content and later agreed on a turn towards audiovisual virtual production. Since then they enjoy working in this field, while researching and studying the latest advances in virtual production and visiting other important producers of this type of content, always looking for the perfect equipment to meet their high creative expectations.
On a recent visit to LA Castle, one of California's most technologically advanced television and film studios, they watched as InfinitySet orchestrates a complete workflow and generates impressive commercials, tv contests and series, movie movies, and ultimately engaging content that captures and retains the viewer's attention. InfinitySet adds value to the line of business by enriching the content thanks to the new narrative possibilities it brings, such as virtual scenography, the tele-transport of presenters and actors and augmented reality in general, making it more interesting for the audience while considerably reducing many production costs.
Sergio Amuchastegui, regional sales manager of Brainstorm based in Mexico, responded to the request of XR Tales quickly and stressed that "the whole process has been very fast despite the restrictions due to the global pandemic of COVID-19. XR Tales technicians have had a fast and effective remote attention from the homes of our engineers in Spain for the installation, calibration and commissioning of the newly received system. The training of XR Tales operators was also remote and convenient, by a Brainstorm product specialist based in Chile. In just one month after installation, they are already getting spectacular results!"
