Chile. The mandatory quarantine for Covid 19 increased the total television switching on by almost 5% compared to January 2020. It was described as a record figure by the National Television Council, CNTV, when disclosing the information.
If May 2019 is compared with May 2020, the total reach of television increases in the period of this quarantine by 205,100 people. Today there are 5,025,600 people who watch more than a minute of television daily.
As for the effective consumption of television (ATS), in the same month of 2019 the consumption was 5 hours 25 minutes, almost two hours less than those registered in the same period 2020. Today the consumption of television (open and pay) reaches 6 hours 55 minutes per person per day, almost 7 hours per day.
As for the television genres, news and telenovelas are the most watched.
When analyzing the consumption by sex and age, it is observed that women are the ones who present the highest consumption of television, with 7 hours 18 minutes of total effective consumption. Men, on the other hand, record a consumption of 6 hours 31 minutes. The age group that watches the most television are the elderly (65 and older), with a total of 9 hours 23 minutes, that is, 4 hours more than in May 2019.
