Latin America. Given the growing demand for specialized audiovisual content generated as a result of VSN Wired, the first 100% digital event of the international company that took place at the end of last April, VSN presents a new online tool to get closer to its customers, partners and all kinds of profiles in the sector.
VSN Play will now be the destination of all the audiovisual content that the company regularly generates: from commercial and promotional videos of solutions and systems, to webinars, case studies, training and educational videos and of course, product demos on demand and all the videos broadcast in the virtual events held by the company. The objective is to try to offer a new space where to share and consume all the company's videos, when, where and how users want, without any time limitation.
"At the level of consumption of audiovisual content, I believe that we are living a real revolution in all sectors. People have completely changed their mindset when it comes to learning more about our products and solutions – explains Patricia Corral, Marketing Manager at VSN. "Now everything goes through video, even many customers and partners were increasingly asking us for access to explanatory videos that allow them to explore in detail a specific functionality of our solutions, for example. And that's where the idea of having a VoD platform of these characteristics came from, beyond our traditional webinars or the new online events that we are launching."
VSN Play is a multifunctional platform that allows users to explore specific content directly from their search engine, or filtering by categories (webinars, demos, interviews ...), media solutions (news production, preservation and archiving, automation and distribution) or specific products (VSNExplorer MAM, VSN Crea, VSN One TV) indistinctly in English and Spanish, in addition to having a main section where the most recent content is collected. All this through a simple, intuitive and visually clear design. In addition, the videos will progressively have more options of subtitles in multiple languages, such as Russian, Portuguese or Mandarin Chinese.
"This platform is an initiative with which the entire team is fully committed, since in addition to allowing us to centralize resources in a single virtual space of easy and quick access, it also opens the door to offer our prospects, customers, dealers and partners a more personalized, effective and transparent service, even allowing people interested in our technology to visit our entire collection of videos before arranging a detailed demo with our team to see if the solutions could meet their expectations." - details Corral.
The platform is available in https://play.vsn-tv.com/
