Argentina. As every year, for the company Avid Caper is the culmination in the year of the process of presenting new technologies, new platforms and new solutions in the region. And in this fair they take the opportunity to cover the market of Argentina and the surrounding countries.
During the fair, TVyVideo+Radio spoke with José Calles, commercial manager of Avid's portfolio of solutions for South America, who highlighted that this year they presented a system with the new platform of Media Central Editorial Management, a MAM for post-production segments, aimed at medium and small production houses, in which these workflows were too much or did not adapt to their needs.
"With Media Central they are given the opportunity to have a way to be able to store this content. Additionally, we have our new replay server for content management, playback, recording, which connects with the Media Central platform. We also have the Media Composer with the new interface that was repotified with better internal processing in the way it is executed," he said.
In the area of audio, Avid presented at Caper the new live audio console, the SCL24C, a solution for smaller markets and in which high-end consoles were too much. For audio post-production they presented their solutions with Dolby Atmos, to meet the new needs and requirements of platforms such as Netflix and Disney.
Finally, José Calles stressed that "the industry is in a transformation, it no longer exists as we knew it and in 5 years it will not be as it is today. Not only because of the way content is acquired and processed, but also because of the way it is distributed and consumed. Argentina is a key country for Avid, although it has been immersed in political and commercial situations that have slowed down the pace we had, we have very important projects with our new technologies".
