Mexico. Ocus, the first global community of image professionals, has already landed in Mexico in order to support multinationals installed in Mexico in their needs for highly complex visual content with the best quality.
"Today, consumers are looking for authenticity in an ultra-connected world. Image banks are no longer an option because generic visual language does not accurately express the message that companies want to give. In addition, the impression left on consumers when they see an image used in two or three campaigns can profoundly damage brands," said Julia Agard, Head of Growth LATAC and IBERIA.
The Ocus platform allows the production of any type of visual content, such as photography, video, virtual reality (VR), aerial shots with drone and 360° shots, among many more, to highlight the lifestyle, marketing or product messages that brands require, at a very affordable cost and with the best production quality.
The offering in Mexico includes a state-of-the-art solution backed by a global community of 20,000 visual content creators, spread across 120 countries, that streamlines manual processes for image creation, including planning, post-production, and metadata enrichment. Ocus Business Intelligence tools give companies real-time visibility into their photography projects.
"Through Ocus, companies can now have the visual content they need, where and when they require it, as all the problems of creating authentic and exclusive images are solved, very quickly without the wear and tear on time, resources and energy involved in planning, production, post-production through a simplified management system, respecting all the guidelines of the brand. We already respond to the market in Mexico, but as a result of its potential, we officially set up with a local production office and team to respond to our customers in Central America and the U.S.," said Agard.
In addition, it opens the possibility for professionals of the image of Mexico to integrate into the community of Ocus. "Our content creators are paid fairly for their work, and at the end of each production, customers have the opportunity to rate them. This allows us to track quality and maintain our average customer rating of 4.7/5," concluded the Ocus executive.
