Latin America. The company TVU Networks closed an interesting year in Latin America. With the arrival of Rafafel Castillo as in charge of serving the region, at the end of 2018 he finished organizing the team that serves the region with a person in charge of the Southern Cone and Brazil and achieving double-digit growth.
"This growth was achieved thanks to the work of making the brand known and reaching new customers in places where they did not know us. Brazil, Mexico and Peru were the most important markets, in addition to growth in Colombia, Chile and Argentina," Rafael Castillo told TVyVideo+Radio.
He added that now, with the full team, they expect to have higher growth for 2019, exceeding 30% of 2018. To this end, in the first months of the year, the company will hold a meeting with all its distributors, as well as an interesting marketing plan for the region.
In terms of technology, the company remains focused on the automation of capture, metadata ingestion, that is, integration with MAM systems and news production systems in order to take signal acquisition to a higher level and not simply to receive videos, facilitating the generation of content for various screens. There are also solutions that integrate and facilitate cloud production, control of global distribution and monetization systems for live events.
On the adoption of new technologies in Latin America, the TVU executive commented that strong growth is expected in 2019, especially in the remote production part. Several companies are testing this. Service providers are also being included, such as those with stadium connectivity and full service for sports productions.
"The market is changing, you have to work other verticals, customers are now different, not only the market for television stations, you have to add corporate, education, military forces and telcos. The consumption model has changed, linear television is still strong but it is declining, so the best way to survive is to produce the largest amount of content, live events, producing for different audience targets, the way to do that is maximizing the use of content. Today whoever does not produce will leave the chain," concluded Rafael Castillo.
