Colombia. Faced with the change of habits in the consumption of content and the popularization of video platforms, music on demand, digital radio, news portals and obviously, social networks, the media begin to use artificial intelligence to use their content transversally in all media in order to optimize technical resources and generate large savings in production and broadcast.
According to the expert Rafael Castillo, lecturer in the academic space of TecnoTelevisión y Radio and VP and General Manager for Latin America of TVU networks, technology has allowed to evolve and automate production processes as defined in phase 2.0 of the industry. "Now we are talking about a phase 4.0 where meta data, machine learning, artificial intelligence, IoT and cluod computing, are transforming the way processes are being defined in general."
In the case of content production, the progress has been very fast, but not the way to broadcast them. Both television production companies and newscasts and live entertainment companies produce a lot of material and each one creates for a single screen but in the face of changes in the behavior of audiences, they have become aware to enter into a radical change that consists of producing what everyone wants to see.
This is where the concept of media 4.0 comes in, which, with the use of big data, seeks to create and distribute content to viewers according to their interests, their tastes and their personal profiles. To achieve this, the ability to automate and exchange data throughout the production lifecycle is essential.
"Artificial Intelligence is already an integral part of that processing, and video tools such as ediaMind already manage today to align, in real time, applications such as facial recognition, voice recognition, objects and emotions to perform immediate searches and therefore achieve enormous savings in time and resources, optimizing the source material, " Castillo adds.
In the field of written journalism, artificial intelligence has also evolved and tools such as AX Semantics or X News have the ability to produce texts by leveraging databases and digital files to structure all relevant information in a news source. AX Semantics, for example, has the ability to produce texts in 11 different languages and prepares draft texts to which each journalist can add their finishing touches with the possibility of "humanizing" the news.
After adding additional information, images and graphics, if necessary, the text, prepared by the tool, is ready to be issued, in all the formats that are required according to the language, the extension, or the type of media, whether printed or digital, or automatically adapted for each of the social networks.
For the expert of TVU Networks, and who will be present at TecnoTelevisión and Radio with his talk: "Media 4.0., explore the roles of Artificial Intelligence and metadata in the new era of media, both for production and distribution processes", the resource already exists, technology has no limits, that is why companies have to evolve and adopt this type of tools if they do not want to disappear.
This will be one of the topics that will be addressed within the framework of the TecnoTelevisión&Radio2018 congress, which takes place this week in Bogotá. For more information visit www.tecnotelevisión.com
