Costa Rica. Teletica partnered with Grabyo ahead of the 2018 FIFA World Cup in Russia to leverage its exclusive tv broadcast rights on social media.
The channel posted real-time geo-restricted video clips of the tournament directly to Costa Rican users on Facebook and Twitter, achieving nearly 18 million video views in a country with a total population of just under five million people.
Throughout the tournament, Teletica used the Grabyo platform to cut the best moments of the game that was being broadcast live, creating horizontal and square videos optimized for mobile viewing, and from the same platform be published directly on Facebook and Twitter. The clips were distributed in seconds and generated 77 million impressions.
The partnership with Grabyo sought to expand the reach of its World Cup content with the goal of meeting the demand of fans across the country. The television company knew how to recognize the size of the audience for this type of publications on social networks and the appetite for 'almost live' video clips at major sporting events.
By offering real-time highlights on Facebook and Twitter, Teletica dramatically expanded its reach and maximized its product, taking viewers to its dedicated World Cup pages and TV coverage.
Mike Kelley, President of the Americas at Grabyo said, "We are proud to have been part of such an innovative and customer-centric approach to Teletica's broadcast during the 2018 World Cup. At Grabyo, we see that the demand for social media videos reaches new heights every day in Latin America, especially real-time sports clips. The number of views Teletica has achieved speaks for itself : making the World Cup available to Costa Rican fans on all platforms has been fantastic."
Using social platforms and distributing content in real time is a great way to create shared experiences by connecting communities with similar interests, social media video is an established and powerful tool to attract viewers and build a loyal customer base.
Karla Stephanie Jimenez Mena, Coordinator of Social Media and Interactive Projects at Teletica said: "Bringing the joy of the World Cup to people across Costa Rica is something we are very proud of. The World Cup connects people from all corners and we wanted to reflect this in our content. We saw people discussing the videos of the matches on social media and sharing the experience, which helped to watch our free-to-air TV coverage."
