Colombia. As a fair recognition of two years of work, Catalina Ceballos Carriazo, manager of Canal Trece, considered the Latam Digital Award 2018, in the category Best use of digital channels, delivered by the Latin American School of Business on the Internet – Interlat – and Hootsuite, to the regional channel.
About the award, received in the sixth edition of the awards that aim to recognize the work of professionals and companies to continue promoting the adoption of the best digital practices in the Latin American region, the manager said:
"Canal Trece is not only television and to talk to those to whom others do not speak, we had to modernize also from the digital, from the use of all those digital channels such as social networks and our website in order to create a communication ecosystem that understood the uses of our audiences in the digital platforms in which life moves today."
And it is that the growth in digital audiences of Canal Trece has been important: as of June 2018, digital audiences had increased by 305% compared to recent years. Much of that has to do with the commitment to have content that was born on the web, as was the documentary A debt to history, which before reaching the screen was a series of six chapters designed, created and produced for digital consumption.
In addition to music, technology, arts and life stories of the Colombian regions also play an important role in this digital growth, which have inspired Canal Trece in these two years to create high-quality digital content with which audiences from all over the country can identify.
Behind the canal trece award is a group of young journalists who give everything to strengthen the Colombian cultural industry from digital channels, a team led by Rodrigo Gutiérrez, digital leader of the channel.
"In 2016 we received disconnected digital platforms that moved independently and with only 300 thousand users, so in 2017 our efforts were concentrated on forming a single brand around Canal Trece, unifying it and giving it a single identity in order to establish close links with the public," says Rodrigo.
The digital leader also explains that in 2018, the purpose has been to work on high-quality content: from the development of a web solution for the company, a content portal with updated cultural information and the proper use of digital platforms such as Twitter, Youtube, Facebook and Instagram. "We have managed to strengthen our brand, our presence on the Internet and the reach of all digital channels. Today our website has about 1 million 900 thousand users and is increasing."
To this the manager Catalina Ceballos adds: "The results have been incredible. From January to June 2018, audience targets have increased by 40%, and we have had an increase of the same percentage in the time spent by users on our digital platform."
This new Latam Digital 2018 award, which speaks of a great change and modernization of the regional channel in the last two years, adds to the nominations in the India Catalina Awards and those recently delivered: a TAL Award to Fractal as Best Journalistic Program in Latin America and the Amway Award for Environmental Journalism to the species program: a new expedition, carried out in partnership with the newspaper El Tiempo. And surely more come to the future as a result of the great bet on content on the different screens.
