International. Subscription television recorded a record number of subscribers worldwide, reaching one billion subscribers, according to the latest IHS Markit report.
The report notes that digital pay TV growth came primarily from the Asia Pacific region, which accounted for 83% of net additions in 2017.
However, the region added twice as many OTT subscriptions as pay TV, driven by an increase in smartphone penetration and improvements in mobile devices data accessibility and affordability.
North America continues to see the impact of high pay-TV ARPUs as the decline in users continues. Pay-TV subscriptions decreased by 3 million in 2017, while OTT subscriptions increased by nearly 30 million.
Global OTT subscription video services added more than three times the number of net additions in digital pay TV, adding more than 100 million subscriptions in 2017.
In the full report you can find an interactive global map with data such as:
Regional growth of pay TV and OTT subscriptions from 2016 - 2017
Top Ten Digital Pay-TV Markets by Penetration
Net subscriptions and net growth per year
To download the full report, click here.
https://ihsmarkit.com/Info/0318/digital-pay-tv-subscriptions.html?utm_campaign=PC10505-1_BTC_N_M_GLOBAL_MULTI-CTA_March_P&utm_medium=email&utm_source=Eloqua
