Brazil. The company Lectrosonic took advantage of the latest version of SET Expo to present to its Brazilian customers the advances they have made to their products, which are widely used in the country.
Cristian Cabezas, sales director for Latin America at Lectrosonics, said that one of the company's novelties is that there are products that have optimized the use of bandwidth but with the same quality of the network signal that has characterized them.
During the last year, and after the arrival of Cristian Cabezas to the company, Lectrosonic has dedicated itself to studying the broadcast market of Latin America to bring them the required solutions.
"We have identified that there are different trends in each country. In Brazil, FBs are very strong, but wireless systems are not as well known. On the contrary, in Colombia the FB are not strong. We also identified some customers who had technology and stopped using it because there was no direct communication for support. These are tools that will allow us to better address the market."
Lectrosonic is entering other markets in which they are not as strong but have unique technology, such as live events, one of the areas where they have set their expansion goals.
