Mexico. 2017 has been a relevant year for Fluotec, the only manufacturer in Latin America of hardware for the broadcast industry." With its cutting-edge developments in lighting, the Mexican company has placed itself in the preferences of various customers in the United States, Europe and Latin America, said José María Noriega, commercial director of Fluotec.
"We are the only Latin American manufacturing company that has a presence in B&H -one of the main marketers of audio and video solutions worldwide-; we are already a company that sells internationally and surely in the second half of 2017 we will be reaching our market share before December. We have already achieved strategic alliances, for example, with Filmtools, among others; and in Latin America with AVP Distributors, Vidiexco. Our sales have increased considerably.
On the technological developments of the company, Noriega described: "We propose the best white light solutions -which are the important ones for the lighting of talent-, and on the other hand, we show that when you want to illuminate with color you should not use the same luminaire, but you should take advantage of specialized color lighting. Fluotec proposes that pure white light solutions are better than integrated white light and color developments. We have the purest white light in the world right now, it's made with a CRI of 97.7, and we're showing the world that Fluotec's solution is the most sustainable in economic terms."
Text written by Vladimir Martinez, contributor to TVyVideo+Radio.
