Mexico. The broadcast industry in Mexico is changing the use of its resources. It is choosing to acquire technological solutions with lower costs and superior features, said Emilio Alemán, engineering manager of Hitachi Kokusai Electric America.
On his participation in Expo Cinema, Video and TV, he mentioned: "Hitachi, with its distributor Escape Audio exhibited the low-cost camera Z-HD6000 2.6m pixels C-MOS and the high-speed camera SK-HD1300 C-MOS both in fiber. With the broadcasting industry undergoing major changes where content is the major underlying focus, rather than high-value broadcast equipment, Hitachi showcased affordable system solutions. The SK-HD1300 high-speed camera with maximum capture speed of 180 frames, has simultaneous outputs of 3x and 1x, ideal for sports applications. The low-cost Z-HD6000 camera was primarily showcased for low-budget TV stations."
"Hitachi over the past five years, understands the market requirements with affordable low-cost studio camera systems, the Z-HD5000, followed by another camera with native 1080i C-MOS sensor – the Z-HD6000. At the last NAB Show in Las Vegas, Hitachi introduced the new Z-HD5500 camera, which has next-generation C-MOS sensors, which progressively scan for 3G through output in the CCU. These three low-cost cameras are Hitachi's best solutions for small budget TV stations, not only in Mexico but around the world."
Alemán presented his perspective on the industry: "The absence of well-known manufacturers such as Sony, Grass Valley and other large Mexican distributors at Expo Cine, Video and TV 2017 clearly defines the state of the broadcast industry in Mexico. The two oldest and largest TV networks in Mexico, Televisa and TV Azteca, have continued to reduce the budget for live productions and have redesigned their strategies to face the profound changes in the broadcast industry."
It trusts in the improvement of the country's economic conditions that will revive the market situation. "The second half of 2017 the sales results of our broadcast equipment will depend entirely on the improvement of the Mexican economy, which will bring with it a stronger currency to buy affordable equipment."
Text written by Vladimir Martinez, contributor to TVyVideo+Radio.
