Mexico. With more than 15 years of experience in the Mexican market, the distributor simply bets on the most innovative technologies and that offer its customers the best market skills, said Rune Hansen, CTO of the company.
"We have thought about what technologies we are going to bet on, we have a good track record with brands that grew a lot such as Blackmagic Design, Apple, AJA. Contrary to other technologies that appear and then disappear – such as 3D, which is an old technology and the experience as an audience is not pleasant – now we bet on image quality as HDR, "he said.
On the new technologies that the distributor presented during Expo Cine, Video y TV 2017 -held at the World Trade Center in Mexico City-, he said: "Also virtual reality is a new venture, like what we present here. The part of augmented reality in which you interact with the world, for example Microsoft's HoloLens, which is a lens that projects objects or reality on the face in front of the user. "
Hansen added about the technologies presented: "If you combine that technology with other screens or another way of consuming that material, you have more possibilities; example with video games, choosing the furniture of the house, or many other options."
And he stated: "It simply has solutions for creation and production. We have the virtual set and things you can do in the video game with physical simulation; shadows things that can be put in sets and studios. IP makes us strong and we help producers to make their installations over IP a reality and forget about video cables."
