Caper. Although 2016 for Latin America has been a rather difficult year, with a decrease of 0.4%, the Canon company has managed to overcome it successfully and will close meeting the expected goals.
José Alvarado, Sales Director of Latin America at Canon, told TVyVideo+Radio that "2016 has been a difficult year, however we are within the range of what we expected and we have managed to reach budget. Whoever says it's been an excellent year will be lying."
On Argentina in particular, he said that due to the transition of government, they are waiting to see what happens, there are interesting projects that have been postponed and that is why they hope that next year will be quite good for this country and the region in general.
In terms of technology, Canon introduced the C100 Mar2 and C300 Mar2 cameras for digital cinematography in super 35 millimeters, as well as lenses for 4K in 2/3, aimed at sports applications in which there is a lot of movement. The quality will depend on the applications that each client wants to give you.
