Colombia. The 14th edition of TVMorfosis, a space created by the University of Guadalajara and Channel 44 of Mexico and co-produced in Colombia by Canal Universitario ZOOM and Universidad del Norte, under the auspices of the National Television Authority, ended.
The closing of the event was in charge of Gabriel Torres, director of Channel 44 of the University of Guadalajara, Mexico, Alberto Martínez, director of the Social Communication program of the Universidad del Norte and Germán Pérez, manager of the ZOOM University Channel, who concluded once again, that television in the world and especially that of Colombia, they have a lot of future, and various ways of being told, which are waiting to be discovered.
New themes, trends, challenges and reflections on the role of television, new technologies and challenges for a Colombia in peace, were some of the main premises worked on in this edition of TVMorfosis, which was held in the city of Barranquilla.
This year the National Television Authority, in addition to sponsoring this event, actively participated with the presence of Olga Castaño Martínez, representative of the universities before the National Television Board, who at the end of the event gave a satisfactory report for the high level of discussion that took place in each of the panels, and in turn highlighted the important role that academia has as an instrument of cooperation in the development of new content generated from universities, for new audiences.
For Alberto Martínez this event allowed the attendees to understand that the audiovisual narrative has been the object of great changes, which is forcing educators to reinvent themselves in order to look for new audiences. However, he says, it is necessary for audiences to become increasingly critical of what they see in order to continue improving narrative models.
For his part, Germán Pérez said that these debates reflect that television is more alive than ever and are also a stage of vindication between television, new technologies and audiences.
TVMorfosis in data
During these 14 editions of TVMorfosis, 152 programs have been produced, 423 international guests from 12 countries convened, attendance of 13,700 people, more than 750,000 connections by Streaming, live transmission in 26 Ibero-American public channels generating a potential audience by air, cable and satellite of 16 million viewers and more than 13 million impacts on social networks.
So far TVMorfosis has been carried out in four countries, Mexico six seasons, Colombia four, Brazil and Spain with two seasons, and will soon be held in Argentina and Costa Rica.
