Mexico. The Federal Institute of Telecommunications, IFT, presented the results of the First National Survey of Consumption of Audiovisual Content, prepared in order to obtain statistical information and indicators that allow to deepen the analysis of the consumption of audiovisual content of radio and television audiences, as well as the demand for such content on the Internet.
The survey was designed and developed by the IFT to have elements that contribute to the achievement of the objectives and attributions conferred on it by the Constitutional Reform in the field of Telecommunications and Broadcasting.
Among the main findings, regarding television, it was observed that 98% of households have at least one television set, with an average of two in each household; likewise, just over half of the population (56%) has only a free-to-air television signal.
Free-to-air television channels are watched by 81% of the population and, according to respondents, the preferred genres on those channels are newscasts, telenovelas and movies. Free-to-air TELEVISION channels are also the most watched among those with pay TV service. Regarding the exclusive pay TV channels, the favorite genres are movies, series and sports.
Likewise, the survey reveals that among those who have contracted a pay television system, 52% say that it is to have more options of content and channels.
Both free-to-air and pay television are mostly watched overnight from Monday to Friday, and in the evenings on weekends.
On the other hand, 40% of the respondents declared listening to radio, being music content, newsreels and entertainment, the most preferred. Eight out of ten people listen to the radio at home; 74% reported consuming it through a stereo or recorder; 17% do it through a cell phone and 14% listen to it by car or public transport.
6% of the population listens to Internet radio, mainly because they can find repeated programs or podcasts.
Regarding the Internet, 26% of the interviewees declared consuming audiovisual content by this means being YouTube (92%) the most popular platform to access them, and Netflix (20%) the second place. Music videos are the most viewed type of content, followed by series and movies.
According to the survey, the cell phone is the device that is most used to consume audiovisual content over the Internet, and the main place to do so is the home. Likewise, 19% of the population consulted declared playing video games, with the cell phone being the most used (44%), followed by consoles (41%) and computers (20%),
The National Survey of Consumption of Audiovisual Content was carried out between October 24 and November 22, 2015 in both urban and rural areas, with a target population greater than seven years.
To know the results of the First National Survey of Consumption of Audiovisual Content, click here.
