Latin America. With the participation of 42 people, representatives of 25 companies of its sales line in Spanish, Newtek did an in-depth training on the NDI model, its proposal for IP.
Filippo Ferlini, sales director for Latin America at Newtek, told TVyVideo+Radio that four partner companies also participated in the event, with which they provided the complete panorama for the migration to an IP world.
He stressed that "we are sure that a migration to IP is imminent for the industry. This evolution is more complete for us because it's not just changing a cable, it involves all the resources. This flexibility of resources is what we believe is the most interesting feature of IP technology."
One of the main challenges that the industry has at the moment, according to the director of Newtek, is that the world of video production is very traditionalist, it lives with a work methodology that has not changed much. With IP there is a great change, comparable to when the use of the cassette was eliminated, with all the resistance to change that this generated.
"Resistance to change, how to work with customers so that the advantages of implementing IP networks are clear, are points that we address in this training, because we know that in Latin America we are as traditionalist as possible, that's why we want to make people think about the advantages and embrace the change to a more flexible and more economical work format, which becomes important now that the channels must produce more by spending less," he concluded.
