Argentina. IntegraGO carried out a survey of the publications of the most important graphic media in the country, two of national coverage and three provincial media. In this framework, the consultant determined that Cellular Telephony is the category that has the highest participation in graphic advertising (17%), followed by TV with 16.7%.
Then, Computer products occupy 12.1% of the advertising pattern, while Small Appliances represent 11.2% of the space. Personal Care (10.9%), Air Conditioning (9.1%), Washing (8.6%), Cooking (4.9%), Refrigeration (4.7%), Audio (2.9%) and Other categories (2.0%) follow.
As for the brands, who leads the advertising space is Philips with the promotion of 154 products, representing 11.8% of the total. It is followed by Samsung with 122 products (9.3%), Top House with 95 items (7.3%), LG with 82 products (6.3%), and GA. MA with 54 teams (4.1%). Further back are Motorola (3.9%), Atma (2.6%), Nespresso (2.5%), BGH (2.3%), Drean (2.1%) and other brands (47.8%).
In this way, it is observed that 39% of the publications are made up of Philips, Samsung, Top House, LG and GA.MA. A total of 106 brands were published in the different categories.
When crossing both information (Brands and Categories), it is observed that in Cellular Telephony, Motorola leads the number of advertisements with 22%, Samsung follows with 20.6% and LG with 13.5%. In TV, Philips leads with 20.2%, Samsung 19.7% and LG 18.3%. In Computing, Asus has 10.3% of the advertisements, Samsung 8.5% and Top House 7.9%.
Finally, in Small Appliances Philips has 30.7% of the guidelines, Nespresso 22.6% and Atma 11.6%. The performance of all the categories can be seen in the full report:
http://integrago.com/noticias/estudio-publicaciones-octubre-trade-marketing.html
