Argentina. The company A + V, leader in distribution of commercials for the advertising and media industry of Latin America, announced that they are on the way to position themselves as the standard of commercial distribution in Latin America, being already used by 600 advertisers, 500 TV channels and about 300 advertising agencies in the region.
"The IMD Group – of which A+V is a partner – has distributed 750,000 sales representatives globally so far this year. In the region this year we will double the number of deliveries of commercials to TV channels," said Henry Northcote, Chief Commercial Officer and co-founder of A+V.
"In the UK 60% of the market currently uses this system. In Chile, 75% of the advertising market uses A+V. We expanded rapidly in the region in markets such as Brazil, Colombia, Ecuador, Peru, Mexico and Argentina, to become the standard of digital distribution of commercials for the advertising and media industry in Latin America," said Northcote, who was previously director of the Northcote-Ogilvy agency and President of the Chilean association of advertising agencies.
The rapid adoption of the platform is partly due to its practicality. "We do not ask agencies, nor the media to do any additional work to their usual work scheme. On the contrary: we provide them with a solution in the cloud, so they can perform those same tasks but in a collaborative and integrated way, without replicating processes, saving time and resources," said the co-founder of A+V.
Both advertisers, creative agencies, production companies, media agencies, and TV channels are inter-connected through this innovative solution for the management and distribution of TV advertising campaigns.
"It works in a simple way: the creative agency or producer uploads the commercial to A+V. For its part, the media agency uploads the media plan. Both loads are linked, and distribution is made to the channels in an automated way, with monitoring of everything, "said Northcote.
Renowned broadcast technology providers represent A+V, such as SVC in Argentina, Avcom in Colombia, Artec in Mexico or VGL in Chile.
