Argentina. The company of measurement and study of Pay TV and OTT Platforms in Latin America, Business Bureau, presented its new study, New Media Essentials. Based on the results of this Report (highlighting that the data are based on Households with Internet), it is stated that the Cord-Cutting at the Panregional level is 12%. While the Cord-Never, also at the Panregional level, is 9%.
"We are proud to present a new study that is fully dedicated to the OTT, VOD and TV Everywhere market, through a systemic survey of 30,000 respondents in Latin America and semi-annual updates," said Tomás Gennari, Chief Business Intelligence Officer of the Business Bureau.
Tomás Ruiz Guiñazu, in charge of the analysis of the data, commented: "In relation to the markets of Mexico and Brazil, we can determine that these trends accelerate above the rest of the LATAM countries, especially in the ages of 15 to 24 years, where Cord-Cutting is around 22% and Cord-Never 19%".
On the other hand, the report determined that there is an important correlation between Households with Internet and Pay TV, since 79% of Households with Internet have Pay TV, the same is observed with Premium Packages, where 30% have an HD service.
"We are the only company quantifying the phenomenon of OTT, VOD and TV Everywhere in Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. We are charting Cord-Nevers, Cord-Cutters and Cord-Shavers trends in the region. Therefore, it is important to begin to understand how many households are unsubscribing from the Premium Packages and analyze if they are registering any content on the Internet, "concluded Gennari.
For the full report, click here.
