International. At the Fontainebleau Resort in Miami Beach, the leaders of some of the most innovative brands and media companies in the world meet today in a new version of NATPE Miami, which has as its slogan "Masters of Marketing" and which in 2015 celebrates its 50th anniversary.
This version will provide a stage with the panelists to discuss and share strategies that overcome the challenges associated with changing audience habits.
Among the conference program can be found topics such as "The Content Conundrum," which will address content marketing and the myriad ways brands are recalibrating how to reach their audiences, at a time when viewers are increasingly watching on-demand programming.
Another session will be "tying up studies, storytelling and brand strategy", which will discuss creative and aggressive business strategy in digital and brand entertainment.
"As the TELEVISION and advertising landscapes evolve to embrace new technologies, business models and media, NATPE provides a platform not only to discuss emerging issues, but to really solve them," says Daniel Rosenberg, Founding Partner, Piro.
In addition to the conferences, Natpe will have the presence of the most important channels and production companies offering their content. Obviously, as is tradition, Latin America will have an important representation with the main television networks in the region.
NATPE President and CEO Rod Perth said: "NATPE sets the stage and business environment where advertisers and brands, content creators and rights holders can come together to cultivate creative solutions to the challenges presented by new viewing patterns."
