Latin America. DataCheck is expanding its services to Latin America to enable advertising agencies, brands, television networks and cable operators to quickly and instantly capture detailed and accurate information on competitive market management strategies.
Through its SpendCheck+ system, a research tool that uses the technology for monitoring known as Video Fingerprint Technology, its diagnoses are generated in real time, guaranteeing 99% reliability.
Lourdes Espinoza, founder and CEO of DataCheck, said: "Managing intelligence in a timely manner is now more important than ever to maintain a competitive advantage. This unparalleled solution will allow clients to analyze competitive media strategies based on activities and investments to gain more accurate information."
The service offered by this company includes monitoring 24 hours, 7 days a week with delivery of the diagnosis in real time (48 hours); monitoring of commercials, cross-promotion commercials, as well as interstitial advertising clips and branded content.
In addition, coverage of 24 cable channels in each of the markets of Mexico, Colombia, Venezuela, Brazil and Argentina. Cable networks for monitoring include discovery Channel, FOX, TNT, National Geographic and Warner Channel, among others. The reports will cover 83 advertising categories associated with more than 500 brands.
The launch of SpendCheck+ is being accompanied by a repositioning of DataCheck with new image, logo, colors and slogan that reflects the new and excellent capabilities offered by the brand.
