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Television is the refuge in the crisis

altInternational. The economic crisis experienced by European countries, which has raised the number of unemployed to high figures, as in the case of Spain that stands at 4.9 million people and other countries with similar statistics such as Greece, Portugal and Italy, have led people to take refuge in television.


The most notorious case is that of Spain, where the last audience measurement prepared by Barlovento Comuniación, maintains that a record figure of four and a half hours of daily consumption per person was reached during the month of November.

In total, the 269 minutes a day that a Spaniard spends on average on television daily, continue the trend started in 2009, the year in which the consumption per day of Spaniards was at 226 minutes.

According to the report, the regions where the population spent more time watching television, exceeding the average in Spain, were in Andalusia with four hours and 54 minutes, Valencia with four hours and 41 minutes, Aragon with four hours and 39 minutes, Castilla-La Mancha with four hours and 38 minutes and Catalonia with four hours and 35 minutes.

- Publicidad -

Another interesting fact of the study is the consumption through digital terrestrial television that reaches 81.8%, with an increase of one tenth with respect to the last study corresponding to October. On the other hand, consumption through satellite drops by one tenth to represent 4% of the total and cable remains at 14.1%.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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