International. Due to the global fall in the sale of televisions, which for the first half of the year reached 8% compared to the same period last year, stores dedicated to the sales of these equipment have seen in the decrease in price a way to face the situation.
According to data from quixel's latest study, conducted for the U.S. market, a 50- or 52-inch LDC TV cost $1,370 last year, but this year it can be achieved at around $900.
According to the company, these data are a reflection of the North American market in an economy in crisis, so the behavior of the price of LCD televisions could be the same in European countries, where the economic crisis has a greater force.
The market is expecting that in the end of the year season, in which spending traditionally increases, the sale of televisions will grow, helped by low prices. Therefore, the forecasts for 2012 are for a fall in the sale of televisions of 1.4%, compared to the slight growth presented during 2011, which stood at 0.1%.
And while low prices are a good hook to sell, for retailers this means a reduction in their profits, but they have the benefit of not being left with extensive inventory.
The expectations of growth in the sale of televisions in the medium term are also placed in the development of equipment with an internet connection that provides interactivity. But this is a developing technology that will still take a couple of years to consolidate.
