Venezuela. Although the penetration of pay television went from 39% to 50% in the last two years, local open-to-air television is still the most watched option by Venezuelans and in that period has only lost 2% of market share.
This was revealed by a study by the media consultancy Mediax. Its president, Eduardo Caballero (photo), stressed that "despite the growth of the Pay-TV and electronic media market, the open signal continues to be the leading provider of entertainment in Venezuela."
He adds that "pay TV users count among their favorite channels those of open signal, led by Venevisión and Televen. It is followed by some specialized ones such as MeridianoTV or Globovision; those belonging to the national system of public media, headed by Venezolana de Televisión and regional television stations, which have had an important growth in recent years."
This situation is reflected in the rebound in local production in national channels and the rise of news channels.
The study by the consultancy Mediax also pointed out that the Venezuelan viewer leads the time spent in front of the television throughout Latin America, with an average of four hours a day.
In this regard, Eduardo Caballero said that "Venezuelans stay more at home because of security problems and the cost of other entertainment options. Women monopolize the screen with greater intensity, while men are consumers of nights and weekends and novels are still the queens of ignition in our country."
