United States. The consumption of online video increasingly attracts North Americans, being a reference for the rest of the regions. During the month of May, 176 million Americans (83.3% of the Internet audience) watched more than 5.6 billion online video sessions at an average of 15.9 hours per viewer, according to data released by digital analytics firm ComScore.
According to the study, each video had a duration of 5.2 minutes, with Google sites being the most visited with an estimated 2.1 billion viewing sessions. Additionally, the document indicates that these portals managed to their users remain on average more than 311 minutes connected, surpassing for the first time the five-hour mark.
YouTube.com leads the ranking of online video views with more than 147.2 million users, followed by Vevo with 60.4 million. Yahoo's sites reached a total of 55.5 million viewers, followed by Facebook.com which ranked fourth with 48.2 million, while Viacom Digital took fifth place with 46.5 million people.
On the other hand, the firm indicates that online video advertisements also stood out during the month. A total of 4.6 billion people looked at the posts that ranked Hulu with 1.3 billion ads, followed by Tremor Media Video Network (the highest among video ad networks) with 700.8 million.
In total, more than 45% of the population of the United States went through the different ad portals in May dedicating between all 2,000 million minutes. In the same way, the analysis indicates that each ad had an average duration of 0.4 minutes, giving Hulu the first place again since when adding the total time of its video ads it reached 560 million minutes.
