International
. While the number of households with high-definition TVs in this country grows significantly, only 17% of television stations in the United States are prepared to broadcast in this format, as revealed by the new Report from Extrem Reach.
Thus, although the figure has improved four percentage points compared to the same period in 2010, it continues to be insufficient, especially since three-fifths of households have incorporated HD devices into their portfolio of new technology devices.
The report, based on a survey of different agencies and advertisers in that country, also reveals that 89% of affiliates to the HD ad network are included among the top 20 advertisers in their designated market area (DMA) and, however, this commercial format is still considered a problem because many broadcasters refuse to accept the material that arrives in said resolution.
Regarding Latin America, the implementation of this technology has been different, according to Eric Small, engineer and founder of Modulation Sciences Inc., told TVV&VIDEO. " In Latin America the process of implementing Digital Television has started in a smarter way since it has been learned from the experience of North America and some mistakes have been avoided "
In countries like Brazil, about ten million televisions are sold a year, of which more than two million correspond to HD technology, but with the World Cup in 2014 it is likely that more users will seek to improve the image quality they receive.
However, "for this to be possible, it is necessary to invest in new installations with more sophisticated amplifiers and exciters . Thus, the emigration process will advance without major complications in the region and will have the advantage of the flexibility that will allow the use both in HD transmission, for radio and television on mobile devices, "added Small.
