Latin America. A year and a half after the radio and television audio specialist AEQ completed its acquisition of Kroma Telecom with its lines of broadcast monitors and intercom systems, the Board of Directors has decided to appoint Gustavo Robles as Commercial Director of the resulting new company.
Gustavo Robles is an Engineer from the Polytechnic University of Madrid and Master in International Trade from the San Pablo-CEU University, and to date he had been Director of International Sales of AEQ for the last 5 years, after his rapid passage through the marketing department of the company.
Under his direction, the international section of AEQ has strengthened and expanded its area of influence, currently having operations in 94 different countries, thanks to a network of 142 partners and distributors, and the work of 14 commercial managers in the area who continuously serve the approximately more than 1700 TV channels and 5500 radio stations that currently operate the equipment manufactured by the company throughout the the world. From AEQ it is expected to conclude 2016 with a very important percentage of turnover in the international area, which already in 2015 was 83% of the material manufactured.
Gustavo Robles will be in charge of supervising the integration of the new brand "Kroma by AEQ" of video monitors and intercom systems within the general catalog of the company, as well as channeling its activities in the new distribution network resulting from the union of AEQ and Kroma.
"I feel very proud and assume the responsibility of enhancing the activities of the company at this important moment in its recent history, always grateful to the management of AEQ for the opportunity provided, where I hope to make the obvious synergies that the two brands accumulate in the market shine brightly," said Gustavo Robles.
In addition, he took stock of the first 18 months of union of both companies where 100% of the production of the new material "KROMA by AEQ" has already been integrated in the AEQ factory in Madrid, and even the R & D department has already begun to develop and present the market new joint equipment such as the Conexia and Crossnet intercom systems as well as the Kview family of multiscreens or the VF7007 viewfinder.
