The accumulated experience of several experts in integration of video and audio projects allowed Omar de la Cruz, César Hurtado and others to detect various market opportunities to found Pro Broadcast Solutions (PBS), a Miami-based solutions company that serves the local market and offers solutions for all of America Latin.
One of the main opportunities detected are that of the church market and Christian ministries, a sector that is all over the world investing large sums in television infrastructure. There PBS has become strong and intends to expand to broadcast its experience to other latitudes and markets.
We have allocated a part of our team to the development and professional advice to the churches and Christian groups that have projects of communications and audiovisual management affirms Omar de la Cruz, general manager of the company. Our first goal is to provide these ministries with the right counseling, the computers they should start with or use. Us we are primarily based on the type of project and work with the budget that the ministry has at that time.
But PBS also serves another type of customer: small and medium-sized enterprises, producers, TV channels, and their staff is aware of the new technologies such as internet television, which will affect audiovisual consumption models in all levels of society. TV and Video spoke with Omar de la Cruz and César Hurtado, who commented on his company.
How was Pro Broadcast born?
Solutions? How long ago?
Seeing the drastic change that is happening in the
television market and after working with several of
the most recognized companies in the distribution of equipment
for broadcasting, we saw the need to integrate a company
that not only was in charge of making the sale of equipment with advice,
but also to provide integral solutions in which our
customers will be satisfied by the service given in the
time to close the sale, and also in the integration and
advice after it. That's how Pro Broadcast started
Solutions in September 2006, with the participation of several
recognized agents in the medium.
For Pro Broadcast Solutions, the most It is important to provide the customer with solutions ranging from the sale of a camera to the development of large projects magnitude, such as the complete installation of a television channel, a religious establishment, a production company, a studio of recording, etc.
What markets does your
enterprise?
Our market is very diverse and we have the ability to
attend from the client who wants to start his little
producer to cover weddings and family events, up to channels
television, radio stations, Christian ministries and
churches that require recording their services, either for the
distribution of messages or those that require
large productions to broadcast live on your
television or recording educational programs in the field
religious, design and integration of studios for television and
facilities.
What led you to attend the
market of temples and churches?
Due to the great incidence that the
Christian churches in the world of communications, the demand
for the purchase of broadcast equipment has skyrocketed. But the
situation that must be observed and taken into account is the type of
client that are the churches: communities that manage
limited budgets, which in turn demand special attention.
At this time, few companies can provide a service to
churches thinking about the demands that these ministries
require and give them the right solutions so that their
Ministries are effectively projected towards the community.
For this reason, our company has dedicated a specialized staff to work exclusively with the churches and in this way it can lend a adequate service.
Is there a difference
fundamental in the attention of these clients with respect to
other corporate clients?
The fundamental difference between corporate clients and
the religious milieu is that in this field it is not a question of doing
production or television to receive a commercial profit, to
difference from corporate media that base their inputs on
commercials and sponsors of broadcast programs.
The religious milieu receives its income from donations from the
members of congregations, income to be managed
with great care, and the equipment that is
need according to the needs of the church and in the
that should be advised so as not to make a mistake when buying the
equipment and that money can be lost by not having the knowledge
necessary at the time of purchase. Knowing that there are companies
who do not provide this service and who are only interested in
sell the boxes without giving solutions and without thinking if the customer
you are receiving the appropriate equipment for your needs, it is
where we enter to be an important part of the market of
television.
Do you think in America
Latina there is an important market in temples, churches and
religious channels?
We believe that not only in the Latin American market
but all over the world religious establishments are a
a very important part of the television medium. Previously it was more
important in the radial part and in the audio installations, already
than only in the United States 80% of the installations
Audio commercials are in churches.
Seeing the possibility of distributing the message on television creates a positive change and an important level is achieved in this medium, which has given it the ability to be an important channel around the world.
