Then a successful première in At the Sundance Festival in early January, U2 3D premiered in 3D digital rooms in the United States. U2 3D is the first movie in 3D that is projected at the Sundance Festival and, as they say the producers, is the breaking point in the development of the 3D digital production, which promises not only to invade the Imax rooms and digital projection rooms in general, but also the screens of state-of-the-art televisions, such as those that can be purchased today in any warehouse of Electronic.
U2 3D was produced by 3ality Digital, a Burbank, California, company that developed our own stereoscopic camera technology and system digital correction, which allows a perfect alignment of the images. In the early days of 3D cinema, the fact that there were always analogous and mechanical elements susceptible to mismatches, caused the so-called migraines 3D in the audience. By having a complete flow digital, 3ality guarantees a perfect projection, either in a Imax theater or on a 42-inch LCD TV, 3D Ready.
The stereoscopic cameras of 3ality are high definition cameras that are mounted on a kind of frame with 16 motors in charge of synchronizing the lenses, zoom and depth of both units. Then, the Digital stereoscopic image can be manipulated from the point view of convergence, alignment, and creation of different layers or image planes.
3ality cameras work how an operator would expect an ordinary camera to work in 2D. Removing misaligned images allows directors can see previews as in any process of digital cinematography. Cinematographers have a wide variety of lenses available, both primes and zooms, at as well as cranes and camera support that allow you to take shots with handheld cameras or with huge systems, such as those that 3ality he has used in NASCAR racing.
All this technology allows you to at the time of recording, the director can work directly in 3D and not just imagine it. The workflow of 3ality makes it easier for the human team to concentrate on the 3D creativity, including building multiple layers, 3D transitions, and image manipulation for effects in three dimensions.
3ality has an impressive fully digital 3D post-production installation, with 1 petabyte of online digital storage, a bandwidth of 5 terabytes per second and a quarter of Real 3D projection with DoReMi and QuVis servers, Dolby 7.1 digital audio and projector Boat D100P.
Some critics have claimed
about U2 3D and the new 3D digital cinema:
Third-dimensional technology is not used here
to add depth to a photo experience in two
dimensions, but to reconfigure the environment in which a
Rock concert takes place for the benefit of the
a movie theater. (Bryant Frazer, Studiodaily.com).
The movie is really awesome and makes any other concert ever I have seen in a movie theater it seems to me now flat and lifeless (Andy Greene, The Rolling Stone).
For us, part of the The appeal of the film is that it was recorded during the tour of U2 concerts in Buenos Aires, in 2006.
Steve Schklair, President of 3ality Digital, personally told TV and Video that its company will continue to work on 3D production projects, but that in the future contemplates selling and licensing the technology that you have developed.
The future of 3D is not alone in the movie theater but on the TV in the house commented Schklair. This technology is ideal for producing events live so that stations can broadcast them to their Audiences. In this sense, sporting events and concerts have a future, not only bright but in three dimensions, on television.
We don't know if U2 3D is coming soon to Latin America. The truth is that if you go to NAB, look for a Imax cinema in Las Vegas (such as the Brenden Imax Theater, in Flamingo) Rd.) or if you stop in Miami, go to Sunset Place, but not miss this new 3D experience.
