The announcement of Sora's Open AI, its artificial intelligence for the creation of videos from texts or photos, is undoubtedly a great technological milestone, and in turn poses great challenges for the industry for the future.
The system has the ability to generate complex scenes with multiple characters, specific types of movement, and precise details of the subject and background. The model understands not only what the user has asked for in the message, but also how those things exist in the physical world.
And although its creator announced that it is a test version, he also acknowledged security issues on which he works before releasing it to the public. Among them is the generation of videos that may include misinformation, hateful content and prejudice. They also work on avoiding videos that contain extreme violence, sexual content, hateful images, images of celebrities.
In addition to the ethical and legal issues that videos generated by artificial intelligence may face, and taking into account that it is a technology that is taking its first steps and is under development, the industry must begin to analyze how far it can go and what impact it will have on each of the players in the industry for the coming years.
