Salesforce - Amazon Web Services
Salesforce and Amazon Web Services ( AWS)'s integrated direct-to-consumer offering is designed to help content resellers build and scale direct-to-consumer (D2C) video streaming subscription platforms.
Top opportunities and challenges for these leaders include: Innovative monetization models: beyond a subscription-only model, increase audience and retention: manage churn while acquiring new subscribers, deliver personalized content experiences: provide interactive and engaging content, expand to global audiences: seamlessly scale to international markets.
With combined experience helping several leading media companies launch D2C services, they bring together different capabilities to address some of the challenges of subscriber and content management operations, so customers don't have to individually solve related challenges on their own. The offering accelerates revenue and subscriber growth while reducing the total cost of ownership (TCO) associated with disparate operations.
Core capabilities include: End-to-end subscriber lifecycle management from acquisition to retention, customer data platform to unify intelligence, understand and segment subscribers, content personalization with AI/ML capabilities, and video streaming operations that support scale and interactive experiences.
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