With the kick-off of the World Cup in Germany 2006 began the most vibrant meeting of that sport, like a new era in television: the era of high definition for everyone. Sony is one of the main protagonists of this event, with its line of XDCAM HD products that takes even the smallest details to millions of viewers in the world.
A long way has tour of television since the first televised World Cup (Switzerland, 1954) or the first in color (Germany, 1974) until began a few days ago, with a transmission of 20 basic cameras: 3 behind each arc, one on each goal line, one zenith and more looking for interesting aspects. High definition is the stamp of Germany 2006. And XDCAM HD is the bridge to it.
This is the first time that all images are recorded in high definition, he said. Andrew Nelles, Marketing Manager, Sony Latin America, Inc. This means we have four times more resolution. Every detail is seen in such a way that it makes every detail feel like its own. drop of sweat left on the playing field. Football fans enjoy images never seen before and for this they are prepared since they acquired televisions and other equipment already available in the market to enjoy it.
XDCAM HD equipment adds to this quality a flexibility that makes them ideal for this type of Coverage. Thus, they record in high definition or in standard, in PAL or NTSC, which facilitates the processing of materials from different origins and the sale of own material adapted to the buyer's rule. Its optical disc allows you to make a recording non-linear, with immediate random access. At the same time, the team makes two recordings, one in high and one in low resolution. The Benefits for filmmakers are immediate: the recording of low resolution (proxy video) can be edited inside the camera and quickly copy to a laptop to assemble a script, which can be sent from the Internet. With this, much of the work is already done. And promptly that the competitiveness of today's television demands.
In Germany, Sony has a computer of engineers to assist their customers in the field. Was the great opportunity to test state-of-the-art equipment and we we made it available to our customers, Nelles said. One of those clients was ECUAVISA, from Ecuador, which transmits the Worldwide in partnership with telesystem channels and Teleamazonas. The first reason why we decided working with XDCAM HD is because it allows us to provide our viewers a higher image quality, something that this type of recording offers whatever the mode of transmission, said Leonardo Cumba, technical manager of ECUAVISA. On the other Side, we take a step, at once, towards high definition. Although today we do not transmit in high definition, flexibility XDCAM HD allows us to have large stock images and be ready for the next technological breakthrough.
In addition, XDCAM products HD can record video in 1080i the typical format for high-definition television in three speeds: 25 Mbps, 35 Mbps and 18 Mbps. With this flexibility, the range of Options expands: from one hour of HD recording in the most high quality at 35 Mps; up to approximately 120 minutes or more HD content, at 18 Mbps or 85 minutes of DVCAM SD at 25 Mbps, or HD at 25 Mbps.
The recording is made in the Sony professional discs, using a Sony video CODEC HD MPEG-2 compression "Long GOP", which makes the data is compatible with most non-systems existing linear.
Leonardo Cumba adds: The fact of having at hand the management of more information, such as the case of 16:9 or standard, allows us to operate more efficiently as a file and video quality.
Is the investment very high for access state-of-the-art technology? No way: The Cost of recording in HD is equal to or less than recording in SD, clarifies Nelles. The cameras are of a price equal to or less than that of a standard definition one.
It is evident that if one goes to invest in new products, you have to look at what you can find in high definition, will be worth the same or even less.
