The company presented new technologies and solutions of medianet that will allow IP networks to convert on the platform for the next generation of applications and video and rich media services.
This new class of technologies is designed to enable advanced communications, collaboration and experiences of entertainment through video and new media, optimized to level of service providers, businesses and home networks, known as medianets.
Data-driven communications are being replaced by video and rich media that generate demand on the foundational architectures, both in public networks and private, to generate new services for consumers and companies. These transformations from networks to networks Optimized rich media is the driver behind the Cisco's video strategy and is represented in the growing impact of Internet networks on the daily lives of consumers and professionals.
Internet and IP networks as we know them are Changing, said Marthin De Beer, senior vice president of the Cisco Emerging Technologies group. In the future close, 90 percent of the traffic in the networks of the consumers will be video and rich media. The new medianet technologies and devices will guide the evolution, not only towards new networks but to immerse oneself in new experiences thanks to the combination of video, media rich, voice and data on a single network platform. From the business vision of cost reduction and increased productivity, medianet solutions will allow new ways of network collaboration and virtualization, such as Cisco TelePresence simplicity, which will remove barriers of communication in the workplace.
Additionally, specific results were announced on video obtained through the Cisco Visual Networking studio Index (VNI) for 2007-2012, providing new perspectives in a variety of consumer trends and networking companies IP, related to the increase in the use of video, networks Web 2.0 social and collaboration applications:
- The traditional broadcast of video content will be a 80% of all video viewed on the Internet on PC's and laptops in 2012.
- The traffic associated with the use and generation of Video will triple from 2008 to 2012.
- More than 4 billion video streams per month will be delivered through set-top boxes enabled for the Internet in 2012. (including IPTV set-tops, the future generation of set-tops for cable, consoles of games and standalone set-tops of third parties).
- Global VoD traffic more than doubled from 2007 to 2008
(increased by a factor of 2.4).
