The number of owners of high-definition TVs increases more than 50%, but more than a third of them actually it does not consume this type of programming.
Two independent studies concluded that more than a third of Americans who own high-definition TVs (HDTV), do not watch high-profile programming definition.
Independent research on high definition was carried out in two separate studies by the firms of Leichtman Research Group, Inc. and Frank N. Magid Associates.
Among the most relevant conclusions, a sudden increase in time consumed high definition: the 43% of viewers who own high-definition programming, they spend half their time observing this type of content. According to the study, the growth in the number of spectators is due to the growing number of high-definition options.
Other outstanding results are:
- 33% of HDTV owners have more of an HDTV.
- The most viewed high-definition categories continue being the films, the action/drama plays, the recitals and sports.
- There are gender differences for viewing high definition: 48% of men search for high-definition content, while only 31% of women do.
Faced with this situation, companies providing services of High definition as Comcast are developing intense campaigns of marketing to your customers in order to remind them not to they should forget the high definition service when buying a HDTV TV.
