Fifteen years ago the ATVC Awards, in Argentina. Its initial purpose was to encourage the production of television programs in a industry that, due to its dynamics and growth, demanded quality, competitiveness and commitment. Those initial purposes demonstrated that the idea of rewarding program achievements to be broadcast by cable was not far-fetched. On the contrary, the Challenge summoned, in the first year of existence to the main Argentine cable operators.
The Association Argentina cable television, in a gesture that honors the quality of the prize, decided on that occasion that a jury impartial outside the one that determined the finalists of this competence. Prestigious personalities of the national culture they integrate a body that selects, year after year, the recipients of a trophy that was hierarchized thanks to the quality of the works presented.
Time of transformations
Today, fifteen years after that decision, the ATVC Awards
they are going through a stage of transformations. The great gala that is
will be held on December 11 in the sumptuous halls of the
Palacio San Miguel will summon the main protagonists of
the cable television industry: managers of the
Argentine cable channels, the CEOs of the most important signals
national and Latin American satellites, and producers and
content makers. The launch of a new
institutional identification and the design of new trophy are
some of the changes that were faced.
New genres are also proposed. The increase in field productivity, which is reflected in the screens of most cable channels in the country, determined that the genre of Activities be established Agricultural. The rise of university careers in journalism and social communication made the ATVC Awards launch the genre of Pilot Programs carried out by students, who are expected to be the vedette of the 2008 Awards.
Broad coverage
As an example of the synergy that exists between the diffusion of the
cable television and over-the-air television, such as
occurred last year with excellent results, this year the
ATVC Awards gala will be broadcast on Channel 7
public television- and the Intercable Network. Channel 7 will guarantee
to arrive with this party to all the towns and cities of the country,
and the Intercable Network will provide around a thousand cable headers
run by Argentine SMEs. The presence of Channel 7 in
the grid of all channels and the distribution that will be carried out
the Intercable Network will undoubtedly generate an important
call for hearings.
Ser's satellite services Sat will allow the party of fifteen to be tuned in and transmitted duty-free on national channels and Latin American.
On December 11 from 22 hours all of Argentina will have an appointment with the best television productions. A challenge to creativity that for fifteen years it has had its prize.
