Adobe Systems Incorporated announced that it acquired Serious Magic Inc., manufacturer of software and video tools for creative professionals, business, consumption and education. With Serious solutions Magic as DV Rack, which improves direct-to-disc recording and monitoring; and Visual Communicator and Vlog IT, which offers the power of video communication to commercial users in general and casual bloggers, the acquisition strengthens the Adobe portfolio of video software for professionals in the video and consumers.
The Huge rise of Flash Video, which is after online TV shows to YouTube and MySpace, feeds Adobe's video business, said John Loiacono, Vice President of the Business Unit from Adobe Creative Solutions. The purchase of Serious Magic accelerates our vision of making, not only video but of all dynamic media, a vehicle of communication still more ubiquitous, either for you to deliver content for the television market, through the internet or in mobile devices.
Adobe plans to continue selling Serious Magic products, and future versions of Adobe's video solutions will include technologies and Serious Magic software. The terms of the acquisition.
The products of Adobe Video and Flash Video are creating new ways to integrate the moving image into almost all projects Communication imaginable, said Mark Randall, CEO of Serious Magic. We are proud of the work we have done made in Serious Magic and we believe that teaming up with Adobe will be a truly magical combination that will allow our award-winning technologies have a lasting impact on video communications.
Randall, a veteran with 22 years of experience in the video industry, will be integrated into Adobe as Chief Dynamic Media Strategist.
Serios Magic is a company private based in Folsom, California, and currently distributes several recognized products, including DV Rack, ULTRA 2, Ovation, Visual Communicator, and Vlog It. Adobe believes this Acquisition will not have a material financial impact on the company.
