Marcom.MX, boutique creative and media producer, develops and produces programming segments with the concept of branded entertainment, for Latin American channels such as Discovery Channel, through the integration of product in the content of your TV shows.
As an example, recently produced documentary segments with the collaboration of companies such as Bticino, Konica and Panasonic, which are broadcast on the technology program Discovery Connection with Broadcast Throughout America Latin.
I think this kind of format is an excellent opportunity for companies to more Important Latin American inform the public about their advances in technology, while promoting and reinforces the branding of its brand, said Carlo R.S. Díaz, producer and director of the segments made for this program.
According to the opinion of renowned International industry analysts, this trend, in the that the product is included within the plot of a program, is the future of advertising, as the viewer counts every time with more resources to avoid commercials.
Although it is important to clarify that, for us, it is a priority that content of this type of documentaries is truthful and the information presented is well founded, because even if we are including sponsorship of a brand in the context of history, we consult various sources and experts, so that we do not disappoint the confidence of the public in the information we are generating, he said the producer.
