Select your language

Red attacks again

The company, which launched its 4K Red One camera at last year's NAB, will present at this year's fair the Scarlet, a professional pocket-sized digital cinematography camera, which is expected to include 4K capture.

Last year, the company Red shook the digital cinematography market with its Red One, a 4 K camera, with all the characteristics of the expensive high-definition cameras from the big brands, but at a fraction of the cost. The launch of the Red One was preceded by a major online expectation campaign, which caused that during NAB of April last year, the closed stand of the company, be permanently surrounded for a long line of customers and curious people who wanted to meet, view and touch The Red One.

Red wants to do it this year again. On the company's website there is a banner, without link to nowhere, announcing a new camera model, the Scarlet. The banner only says that Scarlet is a camera digital cinematography professional, pocket (Pocket) Professional Digital Cinema Camera) and that the rest of the information will be available at NAB in Las Vegas starting of April 14.

User forums on the Internet they are burning. There is a lot of speculation and little if perhaps some confirmed information. It is expected that the Scarlet is based on the same technology as the Red One and that include 4K capture.

Now, if we take into account that the Red One is a camera under $20,000, some Foristas estimate that the Scarlet will have to break the barrier of the US$10 thousand (it should be clarified that for these prices you do not get nothing really functional because you have to add lenses, batteries, viewers, etc.).

- Publicidad -

Anyway, 4K for that Price will be worth queuing up at the NAB booth.

No comments

• If you're already registered, please log in first. Your email will not be published.

Comments are closed

The comments for this content are closed.

A new Alegria Party at NAB Show with a full house

A new Alegria Party at NAB Show with a full house

NAB. A new NAB Show, a new Fiesta Alegría. It is always a pleasure to meet colleagues and friends from the Latin American broadcast industry who attend the invitation of TVyVideo+Radio every year.

Sony recognized its Latam strategic partners at NAB 2026

Sony recognized its Latam strategic partners at NAB 2026

NAB. As part of its participation in NAB Show 2026, Sony Professional Solutions Latin America (PSLA) held its long-awaited Broadcast Reseller Meeting, a key space to strengthen the relationship with...

305 Broadcast and SCMS seek to strengthen their presence in Latam

305 Broadcast and SCMS seek to strengthen their presence in Latam

Latin America. 305 Broadcast, founded by Alfonso Lopez and recognized for more than 18 years of service to the broadcast industry, announced a strategic alliance with SCMS, a major U.S.-based...

Netflix presented creative training initiatives at the FICCI

Netflix presented creative training initiatives at the FICCI

Colombia. As part of the "Industry Night" of the Cartagena de Indias International Film Festival (FICCI), Netflix reaffirmed its commitment to the Colombian creative ecosystem, announcing four new...

Nacho Carballo, new Global Managing Director of EFD Studios

Nacho Carballo, new Global Managing Director of EFD Studios

Latin America. EFD Studios announced the appointment of Nacho Carballo as the new Global Managing Director, in a decisive commitment to transatlantic collaboration and operational integration.

Campaign launched against piracy of audiovisual content

Campaign launched against piracy of audiovisual content

Argentina. ATVC and CAPPSA presented an awareness and prevention campaign aimed at making visible the direct impact of the consumption of pirated content on users, with special emphasis on the risks...

Music business for productions is transformed

Music business for productions is transformed

Slipstream's catalog exceeds one million tracks, in addition to more than 300,000 sound effects. Richard Santa

Lawo introduced converged video and audio stagebox

Lawo introduced converged video and audio stagebox

Latin America. With Edge One, Lawo opens a new chapter in audio and video connectivity for broadcast and professional audio/video workflows. Edge One offers great flexibility on the I/O side,...

Blackmagic Announces Davinci 21 and More News for NAB

Blackmagic Announces Davinci 21 and More News for NAB

NAB. Blackmagic Design made several announcements ahead of NAB Show 2026. Among them is DaVinci Resolve 21, of which its public beta version is now available for download.

Atomos acquires Flanders Scientific

Atomos acquires Flanders Scientific

Latin America. Atomos announced the acquisition of Flanders Scientific, one of the most prestigious brands in professional benchmark monitoring. This strategy reinforces Atomos' long-term commitment...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A PRODUCT OR SERVICES QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin