Latin America. Ross Video acquired ioversal, an innovator and established in audiovisual production workflows and creator of Vertex, a platform for immersive experiences.
This acquisition marks Ross Video's expansion into experiential technologies, strengthening its end-to-end live production ecosystem.
The Vertex audiovisual production suite has gained recognition thanks to high-level facilities around the world and is the trusted choice for interactive exhibitions, live entertainment, large-scale productions and dynamic mapping. Vertex provides the tools to unify video, audio, lighting, and control into a single solution to create, manage, and automate captivating experiences.
"Vertex offers our customers a new and powerful way to tell their stories," said David Ross, CEO of Ross Video. "It also extends our live production solutions to the experiential world, opening up creative possibilities that inspire audiences around the world."
A unified toolset
The acquisition underscores Ross Video's commitment to expanding its portfolio in broadcast, sports, entertainment and live events, offering its clients a unified toolset that combines live video production with the audiovisual experience. With decades of experience in media servers and interactive control systems, the ioversal team strengthens Ross Video's ability to deliver innovative and compelling end-to-end solutions.
Ross Video will showcase the Vertex production suite through a series of demonstrations and exhibitions in the coming months, highlighting the platform's creative potential and integration within the Ross Video ecosystem.
