Latin America. Innovation is making retail media in Latin America more measurable, scalable, and efficient. That's one of the conclusions of Emarketer's most recent report on the sector in the region.
Connected TV and in-store displays are becoming central elements of retailers' advertising offerings, while AI tools are driving smarter targeting, creative, and campaign optimization.
This report also looks at which formats and tools are gaining traction and how marketers can use them to run more effective campaigns across the region.
To download the report click here.
