Mexico. To recognize the adoption and application of its technological developments, Dolby Laboratories presented the 2025 Innovative Awards, in its first edition for Mexico to be held in Mexico and in the coming days also to be held in Brazil, which have been presented for a decade in Spain.
José Luis Taméz, Client Executive Manager of Dolby Laboratories highlighted to TVyVideo the adoption, application and use of Dolby solutions by its partners: "They are not customers, they are business partners, Dolby is a company that works at an ecosystem level, which is made up of the entire entertainment chain. From who produces the content, who mixes it, who does the color correction, who transmits it, the devices on which it is played, and so on. And this event is practically a recognition of all the members of this industry."
He stressed that there are various sectors of the industry that have taken advantage of the developments, as well as contributed ideas to take advantage of these technological developments. "From content generators, audio mixers, video platforms, we had Apple Music here, to Amazon Prime, LG, Cinemex, all the partners that are part of this world that seek to bring the best entertainment experience to viewers. We have Dolby in cinema, in audio, in image. We're basically involved in the entire entertainment industry. So, we obviously focus on both audio and video and we have the most important and market-leading technologies," he said.
For his part, Víctor Méndez, director for Latin America and Mexico at Dolby Laboratories, said: "It is important that we also encourage the new generations to watch music and video with quality, regardless of whether they are streaming platforms on their cell phones, on their iPad, everywhere, because today Dolby technology exists in the vast majority of devices and very few people know it. So we have to help all that information to be deployed in a massive way so that they use it."
To recognize these companies that have leveraged Dolby technologies in film, home, digital platforms and music, awards were given to:
- Churubusco Studios for the Dolby Atmos Mixing Studio Award for Cinema
- Cinemex, with the Award for Excellence in Film Exhibition
- LG Electronics Mexico, Award for Excellence in Technological Innovation
- Totalplay, Award for Excellence in Pay TV
- Sagemcom, Award for Innovation in Pay TV Devices
- TelevisaUnivision, Award for Excellence in Content Production
- Amazon Prime Video, Innovation Award in Digital Content in Streaming
- 3BH, Technical Support Excellence Award
- Bluegrass Studio Award for Excellence in Music Production
- Nacho Sotelo, Outstanding Audio Engineer Award
- Sergio Vallín, Artistic Excellence Award
- Universal Music Mexico, Award for Excellence in Musical Innovation
- Apple Music, Award for Excellence in Music Streaming.
Taméz highlighted the relationship with his business partners: "We have made many alliances with our partners that have helped us to spread the message, to allow people to listen to music in Atmos, to allow people to see images in Vision and for example, all those who were recognized today have played an important part in the entire entertainment scheme."
He considered that users of Dolby technologies opt for a definitive change in the consumption of audio and video content. "Once content is listened to with Dolby Atmos, it can no longer be listened to at lower quality. Once the content is viewed with Dolby Vision, you can no longer not see it that way. We try to bring people the best entertainment experience by combining these technologies so that people miss that hour that they are going to watch their favorite series, that they are going to listen to the music, that they are going to listen to the podcast, they are going to watch a movie that immerses themselves in entertainment, that they forget their pending tasks for a while."
Note written by Vlad Martínez for TVyVideo+Radio
