Latin America. In most of the Latam countries, local soccer is the most valuable audiovisual content. In 2024, almost $1,200 million were paid for broadcasting licenses. In industry, nothing is more expensive, but is it a good business?
The most recent report by Dataxis on this subject points out that although the price of football rights tends to rise, the number of Premium subscribers has stagnated. And while there are several leagues in crisis, Brazil and, to a certain extent, Mexico, drive the fragmented sale of rights: by club and, more importantly, by type of distribution: open TV, Pay TV and streaming.
With limited scope permits, they collect more and promote new monetization models; even based on advertising. This system of multiple windows has allowed the entry of some OTT platforms as new prominent players that put football as a new element of differentiation. Amazon Prime Video is already playing strong and by 2025 it will be the third largest investor in rights in the region.
Local Premium Football: A Model in Crisis
The sale of rights tends to rise in each round of negotiation; in dollars and in local currency. In 2024, 5% more will be paid than in 2023. And, in turn, in 2025, there will be an increase of at least 1% (some contracts are still to be defined). In this way, broadcasting licences have an important weight in the mass of income of the clubs.
To see the full report, carried out by Carlos Blanco, Principal Analyst at Dataxis, click here.
