Brazil. The manufacturer of lenses, cameras and products for the audiovisual market, Sigma, has just signed a distribution agreement with the company Merlin Distributor where they will be working on the complete line of SIGMA Art, Sports and Contemporary lenses, along with the fp camera series.
Edson Marion, CEO of Merlin Distributor expresses his high expectations for the conclusion of this contract: "For our company it is very important to be able to count on a manufacturer of the cutting edge of SIGMA, because it includes a line of products of excellence to our portfolio of brands, which will allow all our business partners, distributors and resellers, to to offer a wide range of high-quality products at the different scales of the audiovisual market."
With this important agreement, SIGMA shows its idea of continuing to maintain a strong presence in the region, as explained in this interview below by Mark Amir-Hamzeh, President of SIGMA America, where he also gives us a glimpse of the important offer that the manufacturer is giving to the industry.
SIGMA has just signed a distribution contract with Merlin Distributor, why was it chosen by them for this deal and what is it about?
Mark Amir-Hamzeh: SIGMA America has signed an authorized distribution agreement with Merlin for the Brazilian market. Without a doubt, their existing sales and marketing establishments in this market, the ability to provide customer support and after-sales support are key to this agreement, in which we will supply the complete line of SIGMA Art, Sports and Contemporary lenses, along with the fp series of cameras, so that they can develop them together with their solid network of retailers in this market.
What is Sigma's current positioning in Latin America and what are your expectations with this agreement?
Mark Amir-Hamzeh: SIGMA enjoys a strong reputation globally for our high-performance product lines, choice choice, overall image quality, and total long-term consumer value. We anticipate that our partnership with Merlin will help us expand our market share in this important and growing market.
Let's talk about the products in the SIGMA market, what do you think is the difference between your company's products and those of the competition?
Mark Amir-Hamzeh: SIGMA manufactures exceptional lenses for most major camera systems, including Sony E-mount, Fujifilm X-mount, Canon EF and RF mounts, Nikon F-mount and Z-mounts, and for the L-mount system, compatible with still and video cameras from SIGMA, Leica, Panasonic, Blackmagic Design and DJI.
Why do they claim that their lenses are ideal for the Canon EOS R line of cameras?
Mark Amir-Hamzeh: SIGMA lenses are of high quality, deliver excellent results and are optimal for the Canon EOS R line of cameras, as well as all camera systems we are compatible with.
Speaking of the Latin American market, what are SIGMA's most popular products?
Mark Amir-Hamzeh: I could name these products as the most prominent:
16mm F1.4 DC DN | Contemporary
18-50mm F2.8 DC DN | Contemporary
30mm F1.4 DC DN | Contemporary
18-35mm F1.8 DC HSM | Art
24-70mm DG OS HSM | Art
24-70mm F2.8 DG DN II | Art
70-200mm F2.8 DG DN OS | Sports
MC-11 Mount Converter
10-18mm F2.8 DC DN Contemporary
35mm F1.4 DG DN | Art
These lenses, most popular in this region, reflect a large sample of SIGMA's overall eyewear offering for event professionals, such as wedding professionals, as well as vloggers and creators working on DSLR and mirrorless platforms.
Finally, what idea can we end...
Mark Amir-Hamzeh: In many ways, photographers, filmmakers, and their local shops are all intertwined with the community in which they live and work. It is through our strong relationships with distributors and sellers around the world that the advantages and benefits of SIGMA become apparent and are recognized for the first time. We know how important word-of-mouth feedback and peer-to-peer recommendations are in this industry, and through our partnership with Merlin Distributor, we hope to gain more loyal followers in their network.
Pictured: Danilo Fuzeto, CEO of Zeus Broadcast, Edson Marion, CEO of Merlin Distributor, Mark Amir-Hamzeh, President of SIGMA Americas, Kazuto Yamaki, CEO of SIGMA Corporation and Valdiney Marcelino, Chief Commercial Officer of Merlin Distributor.
