IBCs. IBC2024 will be held this year from September 13 to 16 as is classic at the RAI in the city of Amsterdam, being an event that is generating many expectations for the industry and where it will be the place chosen by many companies to make their new launches to the market.
For this new edition of the professional audiovisual industry within the European market, Merlin Distributor, the leading master distributor in Latin America, will be maintaining a strong agenda of activities and meetings at the stands of its brands officially represented for the region, both at Panasonic, Canon, Datavideo, Sony, AJA Video Systems, IDX, Hedbox, Tascam, Sigma, LiveU, Sirui and Telycam, as all industry conventions have been doing on the agenda, where all distributors, integrators, business partners and interested parties will be able to meet with the Merlin Distributor team to learn about all the news from each of the manufacturers, discuss projects they are developing or be able to have access to the distribution of the products of all their brands represented for their country.
Edson Marion, CEO of Merlin Distributor says: "We are scheduling a full agenda with all visitors from Latin America at all the stands of our brands represented at IBC, being fully available for as long as necessary for all our business partners attending the convention, so that together we can present the novelties that each of our brands bring to the market. the business plans they are carrying out and see how Merlin Distributor can give them the best support and support so that they can carry out their businesses successfully, following our policy of commitment and quality of service that has allowed us to have the largest network of distributors and resellers in the region that fully trusts our business model."
Part of this growth and strong positioning that Merlin Distributor has been maintaining together with its business partners and manufacturers in Latin America, as Marion is referring to, is endorsed by its represented brands, as mentioned by Rodrigo Costa, Sales Manager of Panasonic do Brasil: "They are maintaining a very good performance in sales in Latin America, that together with the distributors of each country in the region we have achieved very important projects achieving very good results. Panasonic do Brasil is very strong, and we maintain the same line of sales growth that Panasonic is achieving worldwide."
Fabio Zuccaratto Migotto, Manager of Broadcast & Cinema – Professional Imaging Solutions at Canon do Brasil Industria e Comercio Ltda. said: "Merlin continues to show significant growth in all Cinema, Lenses, ProVideo and Mirrorless product categories year after year, as well as all of our Canon 4K and PTZ Monitor product lines."
"For Datavideo, IBC will be an important stage where we will be showcasing workflows using our new products so that all visitors can see in practice how our solutions can help them from start to finish." As stated by Ricardo Santos, Datavideo's Regional Sales Manager for Latin America, adding of his master distributor: "Our partnership with Merlin Distributor for Latin America continues to be very strong, resulting in the development of new markets throughout Latin America. Together with them we are growing and this second half is even more promising." In the same way, Manny Rosado, Territory Manager Reseller & Engineering of AJA Video Systems, says: "We will have in IBC2024 important news and products that we will be unveiling especially there, so our expectations for the show are the best" –adding about Merlin Distributor- "They continue to achieve all the goals we have always set for them. It is a really very effective distributor, who respects and complies with the distribution guidelines imposed on it, obtaining an excellent sales result and an exact model as a distributor that is what AJA wants. We will be together with them at IBC."
On the Sony side, Luis Fernando Fabichak, Managing Director of Sony Professional Solutions Brazil, said: "Merlin has always shown a constant commitment to innovation, technical excellence and customer satisfaction, always knowing how to adapt to rapid technological changes in our industry, keeping up with the latest trends in the market."
Emina Kabic, Co-founder and CFO of HEDBOX Group says about her participation in the convention in Amsterdam: "We will be together with Merlin Distributor at our booth at IBC. We know the important work they are doing in Latin America, and it is very important for us that they are distributing our entire line of products in the region" – Sergio Constantino, General Manager Operations for Latin America of JVC Professional Video Products | JVCKenwood USA Corporation, the important role that Merlin Distributor maintains in the market for his company: "Together with them we continue to obtain very important results, opening markets and business opportunities for JVC in the region". Part of this that Constantino refers to was reflected during NAB Show 2024 where JVC presented Merlin Distributor with a certificate of recognition for achieving a 60% growth in sales in Latin America during fiscal year 2023 with reference to fiscal year 2022.
Due to this success that Merlin Distributor has been achieving in the industry, several brands have joined its list of manufacturers that represent Latin America, to name a few such as Tascam, Sigma, Sirui or Telycam who will be celebrating its 10th Anniversary during IBC, also highlighting the recent partnership with LiveU for its LiveU Solo Pro product line. José Luis Reyes, LiveU's Vice President for Latin America, said: "With Merlin Distributor, LiveU expands the regional presence of the Solo Pro family by incorporating 146 commercial points in 20 countries in Latin America and the Caribbean, which will translate into a direct sales service to LiveU Solo Pro's growing customer base."
Merlin Distributor's CEO, Edson Marion, concluded: "We want to meet with all the members of our Latin American industry at IBC, to be able to know their needs and how we can collaborate and provide solutions to each of them, always keeping our idea clear that the success of our distributors and business partners, is the success of Merlin Distributor."
