International. Three companies in the industry – Accedo, Qualcomm Technologies and HBS – have teamed up to accelerate the commercialization of XR sports services. The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bring the sports industry and XR together.
It will build on Accedo's expertise in user experience, video distribution and monetization, Qualcomm Technologies' Snapdragon-powered XR technology and experience, and HBS's robust sports ecosystem. The program aims to accelerate the knowledge gathering, technological advancement, and time to market of XR sports services, as well as collect and share industry knowledge.
XR Sports Alliance aims to drive the development and implementation of XR Sports products and services by providing an end-to-end solution framework to help key stakeholders deploy next-generation XR services efficiently and at scale. The framework encompasses immersive video production and distribution, system architecture definition, data and monetization frameworks, user testing, and advisory elements on technology and business models. In addition, the program will be open to participation from third parties, including XR OEMs, to drive the development of purpose-built XR hardware for the video sports and entertainment use case.
At its core, the program aims to connect leading companies from the sports, video, telecommunications, infrastructure, and hardware industries to collaborate with each other on innovation projects, collectively contribute to each other's roadmaps, and exchange knowledge and feedback, with the goal of supporting and accelerating the industry's growth and innovation.
