Latin America. Television was invented by the Scotsman John Logie Baird in 1923 and in 1926 the first image was transmitted on this device; Later, in 1938, the Mexican Guillermo González Camarena managed to transmit the color television signal for the first time in Mexico.
A century has passed since those great inventions changed people's way of life, giving them a space for daily entertainment in a context of great global challenges.
I am sure that neither Logie Baird nor González Camarena imagined the impact that their inventions would generate in recent years within the relationship between people and technological solutions, which has evolved exponentially as part of the change in consumer needs and innovations such as the arrival of the Internet. streaming content and more recently, Artificial Intelligence.
Of course, at that time, that is, in its beginnings, producing and buying a television implied high costs and long periods of time, making it practically inaccessible to certain sectors of the population. Today, the TV category has become a central bastion for the global technology industry, integrating a robust value chain that democratizes the technology of these devices to improve people's entertainment options at truly fair prices.
It could be assumed, for example, that talking about large-format solutions such as 90, 100, 110, 120 and even 130 inches in televisions and projectors, would imply thinking about products aimed at high-end consumers, with stratospheric production costs and the final price. However, during the Consumer Electronic Show 2024 (CES), the largest and most recognized technology event in the world, it was confirmed that consumer trends in this category are getting stronger and stronger, derived from a planned and exponential decrease in the cost of producing panels for televisions, being 30% cheaper in 2024 compared to 2021. This without losing sight of the technological evolution that made it possible to make larger panels that retain exceptional image quality.
And this leads us to a big question, did the TV category push consumers to buy larger formats at a cheaper price? Or is the increase in the production of large-format panels a response to user interest?
The reality is that, according to data from Circana, in the last 3 years there has been an increase of 79% in value and 139% in units within the market share of the segments from 65 inches onwards, which could be attributed to the change in social behavior as a result of the pandemic. In other words, the more time you spend at home, the better quality and larger a screen size requires.
This shows that the technology industry is at an ideal time to redouble the production of large formats, as these represent the future of entertainment and an attraction for brands that year after year invest more resources to present imposing models with state-of-the-art technology such as Mini-LED, QLED or Laser and compete to demonstrate their technological power in a big way; as well as for the consumer, who can elevate their entertainment experience and even that of their loved ones, with spectacular dimensions full of brightness, colors and vivid contrasts.
However, it is important to take into consideration that the best technology does not necessarily have to be expensive and exclusive to certain models described as high-end, as this can considerably reduce consumers' purchase intentions and, curiously as in the time of Logie Baird and González Camarena, make these devices inaccessible again in times when costs and production times are significantly lower in all cases. the senses. It is enough to understand the requirements of each profile and translate them into the integration of components that provide a product that is in line with market trends and the highest quality standards that convince the consumer that they are acquiring not only the best solution for their needs, but a true value for money.
In conclusion, for brands like Hisense, today it is a priority to visualize the democratization of technology as a fundamental pillar within their values, as it is a concept that roots the commitment that the sector has not only to present the latest in innovations, but also to give people what they really need and are looking for at a competitive price. translating in turn into an industry that is increasingly profitable and attractive in terms of investment.
Text written by Antonio Hidalgo, Managing Director of Hisense Mexico.
